The relaunch of Louboutin?

Started as a women’s shoe brand but in 2010 added a men’s collection to its catalog. Since 1991, Christian Louboutin was the only Creative Director of the brand, but yesterday we were surprised by the announcement of a new face for the red bottoms brand.

Jaden Smith will now be in charge of the men’s collection. Known as a rapper and actor will present his work in January, in Paris.

It seems like we are reliving Pharrell Williams and Louis Vuitton. The same discussion: why is an outsider trying to be an insider? He has, indeed, previous fashion experience with his brand, MSFTSrep, but the markets don’t have comparison.

The red bottoms are desired by many and associated with a certain lifestyle, while MSFTSrep is a clothing streetwear brand. Is this an attempt to reach another target?